the rhetoric of nanoscale

This video gives a formidable example on the rhetoric surrounding the exploration of the infinitely small. There is a clear attempt to appeal to the audience’s cultural imaginary:  being able to venture into the world of the ultra-small is understood as a conquest of next frontier. the infinitely small is compared to a territorial exploration. According to Virilio, the invisible, interpreted as the unknown, is a continuously shifting horizon to be conquered and turned into the known. To do this, risky explorations have been undertaken to push the virtual frontier of the unknown away, and increasingly sophisticated technologies (microscopes and telescopes) have been devised to conquer the infinitely small and the extremely far away (Virilio, from The information Bomb 2000, 54).

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